Lyra Collective (“Company,” “we,” “us,” or “our”) operates Aurora, an e-commerce analytics platform. This Privacy Policy describes how we collect, use, and share information about you when you use our website, platform, or services (collectively, the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Services.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide to us, including:

Account information: Name, email address, company name, and password when you register for an account.
Billing information: Payment method details, billing address, and transaction history, processed through secure third-party payment processors.
Business data: E-commerce store connections, product data, sales data, and analytics information you connect or upload to the Services.
Communications: Messages you send us via email, support tickets, or in-app chat.

Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

Usage data: Pages viewed, features used, actions taken, and time spent on the platform.
Device information: IP address, browser type and version, operating system, and device identifiers.
Cookies and similar technologies: We use cookies and similar tracking technologies to maintain session state, remember your preferences, and analyze platform usage.

Information from Third-Party Integrations

When you connect third-party platforms (such as Amazon Seller Central and other supported e-commerce channels), we receive data from those platforms in accordance with the permissions you grant. This may include sales data, product listings, inventory levels, advertising metrics, and aggregated regional sales data as provided by the respective platform.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve the Services;
Create and maintain your account;
Process payments and manage subscriptions;
Generate analytics, insights, and reports tailored to your business data;
Send transactional communications (such as account confirmations, billing notices, and security alerts);
Send product updates, newsletters, and promotional communications (with your consent or as permitted by law);
Respond to your questions, comments, and support requests;
Monitor and analyze usage trends to improve the platform;
Detect, prevent, and address technical issues, fraud, and abuse; and
Comply with applicable legal obligations.

3. AI-Powered Features

Any data provided to Aurora may be processed using third-party AI services, including Anthropic's Claude, to generate insights and analytics. Aurora does not train or fine-tune large language models. Data shared with AI service providers is handled in accordance with applicable data protection laws and their respective privacy policies. Personally identifiable information will not be shared with AI providers without explicit consent. Reasonable technical and organizational measures are implemented to protect data from unauthorized access or disclosure. Data is retained only as long as necessary and will be securely deleted or anonymized upon request.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service providers: We share information with trusted third-party vendors who assist us in operating the Services, including cloud infrastructure providers, payment processors, analytics services, email delivery providers, and AI services. These providers are contractually obligated to protect your information and use it only as directed by us.
Business transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Protection of rights: We may disclose information where we believe disclosure is necessary to protect the rights, property, or safety of the Company, our users, or others.
With your consent: We may share your information for other purposes with your explicit consent.

5. Data Security

We implement reasonable and appropriate technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls, and regular security reviews.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When you close your account, we will delete or anonymize your personal information within a commercially reasonable timeframe, except where we are required to retain it by law.

You may request deletion or anonymization of your data at any time by contacting us at hello@auroracommerce.ai.

7. Your Choices and Rights

Depending on your location, you may have the following rights with respect to your information:

Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete information about you.
Deletion: You may request that we delete your personal information.
Portability: You may request that we provide you with a copy of your information in a structured, commonly used, machine-readable format.
Objection: You may object to certain processing of your information, including for direct marketing purposes.
Opt-out of marketing communications: You may opt-out of receiving marketing emails from us by clicking the “unsubscribe” link in any such email, or by contacting us at hello@auroracommerce.ai.

To exercise any of these rights, please contact us at hello@auroracommerce.ai. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Cookies

We use cookies and similar tracking technologies to track activity on our Services and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

9. Third-Party Links

Our Services may contain links to third-party websites or services that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us at hello@auroracommerce.ai. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. The Services are controlled and operated from the United States. If you are located outside the United States and choose to provide information to us, please note that we transfer the information to the United States and process it there.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include the right to know about the personal information collected about you, the right to delete personal information, the right to opt-out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.

We do not sell or share personal information as defined under the CCPA/CPRA. To exercise your California privacy rights, please contact us at hello@auroracommerce.ai.

13. European Users (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent local legislation.

Our lawful basis for processing your personal data includes: performance of a contract (to provide the Services you requested), legitimate interests (to operate, improve, and secure our platform), and consent (where you have opted in to marketing communications or optional features).

In addition to the rights described in Section 7 above, you have the right to lodge a complaint with your local data protection supervisory authority. For data transfers from the EEA to the United States, we rely on standard contractual clauses or other approved transfer mechanisms.

To exercise your GDPR rights, please contact us at hello@auroracommerce.ai.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Lyra Collective
22 West 19th Street, 5th Floor
New York, NY 10011
Email: hello@auroracommerce.ai